Social Media Report
Facebook & Instagram · April 1–30, 2026 · Prepared May 2026
April was a strong month for LBP Insurance on social media. A consistent posting schedule, relatable content, and a small but smart investment in boosted posts delivered impressive reach numbers — especially compared to the prior month. Here's what happened and why it worked.
April at a Glance — Facebook
Boosted Post Results
Top Performer of the Month
"Your neighbor's tree doesn't care whose yard it falls in" — posted April 6 with just a $1/day budget — became the runaway hit of April. It generated 28,621 views, 438 website clicks, and 18 interactions for only $168.22 total spend. That's $0.38 per click — a fraction of typical insurance advertising costs. Relatable, timely, and local. This is exactly the content formula that works.
Top Posts by Views
Website Traffic — Squarespace
Social media drove nearly 43 cents of every dollar of website traffic in April. The week of Apr 5–11 alone saw 495 visits — the single biggest week of the period — coinciding perfectly with the tree post boost going live.
Google Business Profile — April
LinkedIn — Bonus Reach
LinkedIn is a secondary channel for LBP right now but worth noting: the same content published on Facebook was also distributed here, reaching a Greater Boston professional audience including Finance, Sales, and Business Development decision-makers — exactly the profile of a potential commercial insurance client. Same content, zero extra effort.
Key Takeaways
Boosting works — even on a small budget. Four boosted posts averaging just $1–$5/day drove 40,000+ views and 600 website clicks. The $237.99 total spend would cost 10–20x more on Google Ads for equivalent traffic.
Relatable content wins. The tree post — a real-life "oh that happened to my neighbor" scenario — vastly outperformed everything else. Human, local storytelling is LBP's strongest content formula.
Zero negative feedback all month. Not a single hide, unfollow, or spam report across all 30 days. The audience isn't tuning it out — they're welcoming it.
Views up 882% vs. March. Consistent posting plus strategic boosting created compounding visibility throughout the month. This isn't a fluke — it's a formula.
Website traffic is up 208% year over year. LBPinsured.com saw 1,870 visits and 2,600+ pageviews in April. Social drove nearly 43% of all website traffic directly from Facebook and Instagram content.
Google is sending warm leads. 379 people found LBP on Google Search in April. 72 requested directions. 21 called directly. 28 clicked to the website. These are people actively looking for insurance — and LBP is showing up.
Content variety is working. Easter, spring checklists, 5-star reviews, business insurance, and the tree humor — this mix keeps the audience engaged without ever feeling like an ad.